Heist or Hit Welcome iamkyami

Heist or Hit Welcome: iamkyami

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New York-raised and now Manchester-based, Heist or Hit are thrilled to announce the signing of iamkyami.

Warm, positive and anecdotal their music explores notions of identity, uniqueness and self: “My heritage is one where two worlds collide and that’s something really special. Being half Japanese and half Black American, there are so many influences to pull from and my aesthetic is heavily based on my identity. Not only my ethnic identity but my identity as a Queer person too. My music is simply another way to express myself and the ways in which I view the world.

Vibe-trafficking positivity, Stars is an enchanting introduction to the world of iamkyami. Speaking on the meaning behind the track, Ky says: “The song is essentially about society, and how we treat others because of exterior variables that effect what boxes other people put us in. Variables such as socioeconomic status, race, and sexuality, when in reality, we’re all just humans that need to be treated with love and respect. ’Stars’ is about having enough of peoples’ negativity towards each other but still taking that negative narrative and flipping it into a positive one. We’re only human and so minuscule in the big picture of the universe…there’s no reason to be mean and nasty to others.

A Venn diagram where the personal overlaps the universal, iamkyami has the unique ability to arrive at the essence of what many artists spend albums chiselling away at with an almost meme-truth level of accuracy, eliciting the same ‘THIS IS ME!’ reaction from audiences.

Stars is out now. Find out more by clicking here.

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